Today Sitecore announced its newest product, the Online Marketing Suite (OMS). The OMS combines analytics, lead tracking and personalization with Sitecore’s award winning CMS and puts the marketers in the drivers seat.

We’ve been using OMS on sitecore.net for quite a while now and it has become an integral part of our marketing and sales efforts. Every day our Australian sales team receives detailed reports on who from Australia and NZ visited our website (geolocation and IP lookup), what they did (e.g. downloaded a brochure, registered for a demo, answered a poll + their answer) and the system even identifies what kind of job the person is most likely working in (IT, Marketing, …). This gives our sales guys exactly the information they need when making contact with a prospect.

Our marketers in turn now have a tool to track their campaigns’ success. Which marketer wouldn’t like the answer to questions like “how many leads from Australia did our Google Adwords campaign bring us in the last week” or even better “how many visitors that came via banner X were identified as marketers and have downloaded at least one brochure and in the end signed up for a demo”? All this is now available via the OMS.

The real power lies in the personalization engine though. The collected information can not only be used for reports, but actually to present relevant content to every site visitors. Take a developer from an Australian government department as an example. The moment he enters our website we know that he is from a government entity (automatic IP lookup) and we can modify our homepage’s teasers to display information about our solutions for government. He then moves on to some technical pages, we’ve we tagged to identify the visitor as working in IT. So by now the system knows that the visitor is working in IT and for a government agency. The website content for this can now be automatically changed to show technical government case studies and guide the visitor to signing up for a technical demo. And guess what – there’s no need to write a single line of code – it’s all part of the OMS!

Head over to our website to read more about the OMS or contact us today for a demo.